Session Two: Case Study: EMC


  • Review of analytical frameworks (Ted Rybeck)
  • Frameworks in practice (EMC)
  • Internal integration to achieve cost reduction and operational improvements


  • Background reading on EMC: (see
  • Judge, P. C. "EMC: High-Tech Star," Business Week, 1999
  • Benchmarking Partners and IBM, Beyond ERP: Collaboration and Value Networks. 2000.
  • Benchmarking Partners and IBM, Collaborative Value Networks: Connecting Solutions to Markets to Profits. 2001.

Session Descriptions

Session One: Course Introduction - What is a Value Network?
Session Two: Case Study: EMC
Session Three: Cast Study: Wal-Mart and Cott Beverage
Session Four and Five: Case Study: Dell Computers
Session Six: Data Modeling for Integration
Session Seven: Principles of Distribution and Integration
Session Eight: Supply Chain Coordination Strategies
Session Nine: Supply Chain Systems and Vision
Session Ten: Customer Relationship Management / Information Sharing & Incentives
Session Eleven: After Sales Service and Support / Customer Service Differentiation
Session Twelve: Future Directions