Session Eight: Supply Chain Coordination Strategies


  • Vendor Demonstration - i2
  • Analytical Framework for Integration, Optimization, Collaboration & Exchange
  • Emerging Supply Chain Business Models
  • Global Supply Chain Optimization Model
  • Real Options and Flexibility


  • Anderson, D. and Lee, H. L., "New Supply Chain Business Models - The Opportunities and Challenges", Achieving Supply Chain Excellence Through Technology, Vol. 3, Montgomery Research, 2001.
  • Cohen, M.A. and A. Huchzermeier, "Global Supply Chain Network Management Under Price/Exchange Rate Risk and Demand Uncertainty", Logistics in the Information Age, Proceedings of ISL, Florence, Italy, 1999. An overview of the real option - global supply chain planning model framework.
  • R. Ireland and R. Bruce, "CPFR: Only the Beginning of Collaboration", Supply Chain Management Review, Sept./Oct. 2000. This article was distributed in an earlier class and it describes the movement towards collaboration in the retail industry.
  • "Chain Reaction", The Economist, January 31, 2002 This article discusses real time event management for supply chains

Session Descriptions

Session One: Course Introduction - What is a Value Network?
Session Two: Case Study: EMC
Session Three: Cast Study: Wal-Mart and Cott Beverage
Session Four and Five: Case Study: Dell Computers
Session Six: Data Modeling for Integration
Session Seven: Principles of Distribution and Integration
Session Eight: Supply Chain Coordination Strategies
Session Nine: Supply Chain Systems and Vision
Session Ten: Customer Relationship Management / Information Sharing & Incentives
Session Eleven: After Sales Service and Support / Customer Service Differentiation
Session Twelve: Future Directions